Project Narrative: 

Lake Lanier Market is a fictional company that is located on Lake Lanier. Lake Lanier is an hour north of Atlanta, Georgia that attracts over 7.5 million people a year. Lake Lanier Market is a moving grocery store on a houseboat that travels all over the lake directly to its customer’s dock. Their mission is to help make vacationers experience the most relaxing vacation by providing food as well as other lake necessities without making its customers travel. Their branding consists of an elegant, nautical theme as well as set brand guidelines about logo use, imagery, and advertising applications that can all be found in their branding manual. The website provides information about the company’s mission, ways to contact them, and a catalog of what all is sold on the Lake Lanier Market houseboat. All advertisements and website follow Lake Lanier Market’s branding manual.